Pooram is the Annual Temple Festival at Madayikkavu . The Pooram Festival spread over seven days begins on the day of Karthika Asterism and ends on the day of Pooram. Every Pooram Festival Days, there will be Ezunallath – it is held in the morning. People from nearby places come to see the Ezunnallath.

During festival days the image of Kamadeva is installed in every Hindu home and unmarried girls offer pooja. The girls observe fasting and go out collecting flowers. It is said that the demon who hid inside a flower was one of the incarnations of 'Lord Shiva'. As a tradition people conduct certain types of rituals in their home by making the model of 'Kaman'. Usually it is made with wet cow dung and decorated with a particular kind of flower all over the body of the molded idol. Flowers are then spread around the idol like a flower carpet.

The number of 'Kaman' varies from day to day. On the last day of this festive season (Pooram day), after performing certain ceremonial rituals during the evening, all these idols are removed from the courtyard and disposed. The Pooram festival ends with the Pooramkuli at the Vadukunna Temple. The 'pooram kuli' (holy dip in water) is attended by thousands of people from nearby places.